ZOOB 1999
ZOOB® is the first construction toy based on things that grow, from DNA to dinosaurs.
| Founder, Primordial, LLC. San Francisco, CA. 1995-1999. |
Co-developed ZOOB concept |
Award, I.D. Magazine 45th Annual Design Review Design Distinction - Consumer Products. |
Department Head, Graphic Design Managed production of all graphic design, including packaging, sales and marketing collateral and corporate ID. |
| Art Direction Developed methodologies to teach and communicate the Zoob system with printed instructions. Art directed and produced over a dozen unique instruction books. |
Product Design Designed and developed Zoob Wheels and related products. |
Packaging Design & Production Designed and produced promotional items with partners such as GAP Kids and Disney Corporation. |
Video Production & Direction Produced “ZOOB TOONS” stop-motion animated video. Directed and produced “How To Zoob” instructional video. Watch a video excerpt. |